The following is an excerpt from an article published by NATHAN MENDENHALL Director of Social Strategy at social media today.
If your business has a Facebook Page that’s in the ‘Local Business’,
‘Company’ or ‘Organization’ categories, you’ll want to verify your
Page’s location with Facebook. This gives you a spiffy gray verification
badge, makes your Page more likely to show up in Facebook Search and
lets the Facebook community know that your Page is an official
representation for your business or organization.
In short, if your Facebook Page has an address associated with it, it’s worth verifying it.
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