We’re Hiring: Assistant Account Executive / Marketing Coordinator

Dominate Local is a marketing and creative agency specializing in the development of marketing strategy, sales tools and demand generation campaigns designed to generate revenue for clients. While its parent company, The Marketburst Group supports the Fortune 500, Dominate Local is geared towards the small business.

Account Executive / Marketing Coordinator Job Responsibilities

We are growing rapidly and in need of an energetic, creative, and organized individual who would like to grow with the organization. Your role will be to serve as the right hand of the company’s president, supporting client strategy through developing and executing programs as required.

Although this is a contract, currently a part-time position, this role will grow and may move into a full time, permanent role

Daily responsibilities can vary based on the client but may include social media management, marketing, implementing marketing and advertising campaigns, quality control, content editing, and publishing, tracking data and analytics, maintaining website content, coordinating writers; creating email and web content, and support planning of events.

Job Duties:

• Supporting the design, writing, and development of social media campaigns
• Implement email campaigns, maintain databases, and determine the best editorial and promotional content to use for demand generation vs education.
• Supports client outreach programs regarding social media targeting
• Engage in client meetings to support objectives, deliver on time and with high-quality results
• Manages and supports project plans and coordinates creative, content, images and signoffs with 3rd party vendors and internal team members.
• Plans meetings and trade shows by identifying, assembling, and coordinating requirements; coordinating mailing lists and monitoring budgets.
• Updates content on client and internal websites (not coding), but typically via content management platforms such as WordPress
• Prepares marketing reports by collecting, analyzing, and summarizing sales data

The right individual may also grow into a more senior position; managing accounts and calling on new leads to close accounts. Position may have the opportunity for bonus and commission based on support for accounts.

Skills and Qualifications

• 3-5 years minimum experience in marketing, social media management, business communications public relations, or sales
• Strong writing, communications, technical and/or creative background strongly desired. Needs to be quality oriented and have an eye for style and visual appeal.
• Real social media experience needed…writing posts, managing schedules, creating images, driving social media communities.
• Needs to be a creative problem solver. We are not just a marketing firm, we solve client problems.
• This position may be 75-100% virtual, with meetings, calls and chat communication used. Client meetings and off-site events may also be required. Therefore you must be a self-starter, organized and motivated individual.
• Key software skills desired: WordPress, HootSuite (or similar), Google Analytics, Microsoft Office, Constant Contact (or similar), project management platform (ie Teamwork/Basecamp)

Be prepared to submit samples of your past work and qualifications. Send resumes and work samples to info@dominatelocal.net.

6 Ways to Increase Customer Retention

Shared with consent of our partner Survey Local….

Managing your customer retention may be the most important factor in growing your business. A Harvard Business study found that increasing retention rates by 5% can lead to increased profits by 25%-95%. With so many outlets for customers to give their feedback, both good and bad, giving customers an exceptional experience will lead to growing sales. This is all well and good, but what are the factors that can increase your customer retention rate? Here’s six of them.

1. Brand loyalty starts with shared values

It’s more likely than not that you have a direct competitor that provides essentially the same product as you. Sure there can be minor differences, but in most cases it is rare that a business exists in a monopolistic market. The key factor in retaining your core customers is to build strong connections. Not every customer is going to want a direct relationship with your business, but of those that do 64% site that shared values is the primary reason for they’re loyalty.

Maintaining your value structure can be as simple as supporting small businesses or being invested in an employee volunteer program. Simply by conveying that you stand for something other than making money can be the deciding factor between you and a competitor. Feeling unconvinced? Ask yourself, if 2 coffee shops of the same quality and price were competing, but while one focused on giving proceeds to charity while the other did not which location would you choose? Most likely it would be the shop that stands for something.

2. Focus on attracting the type of customers you want

There is such a thing as a bad customer, and as a business owner, you have likely come across one. By targeting and advertising to the type of customer you want to work with and molding some of your business practices to please them, you can retain those customers that will help and not hurt your business.

Targeting ideal customers is a balancing act. You do not want to put your business in too small of a niche, but too broad of marketing efforts can be a costly mistake and a waste of resources. In online advertising use key words that convey your ideal customer, and when in selling in person make sure to ask the right questions. For instance, if selling a SAAS product make sure the customer is computer savvy enough to use and appreciate the product.

3. Build a personal relationship with each customer

As important as values are to the customer, having a personal connection to the customer can be a factor in retaining the customer for the long haul. There’s a saying that goes “People don’t invest in things, people invest in people”. The same goes for customer retention. As we’ve already covered, more businesses will have a direct competitor. An easy way to up the switching cost is to know your customer well. Whether in the selling, converting, or customer service stage invest in your customers to get to know them.

Let’s return to the coffee shop scenario. When getting your morning coffee, are you more likely to stick to the shop that the worker knows your order and asks about your day or switch to a new business that you are unfamiliar with? Even after one or two bad experiences, the connection to the employees and ease of familiarity will keep a customer loyal.

4. Bring back the “lost sheep”

This goes back simple economics; customer retention is cheaper than new customer acquisition. In fact, according to marketingwizdom 25%-60% of lost or dormant customers will be receptive to your attempts to earn back their business if you approach them right away with an enticing offer.

It’s importing to find the reason this customer left, and to make sure you can meet their expectations. Ask the right questions as to why they left, and keep them informed on company updates that may solve the problem and keep your business in mind.

5. Set realistic customer expectations

Simple. Don’t oversell what you can’t deliver. Overselling the product can lead to distress and mistrust of the company from the beginning, which is an easy way to induce churn. Sugar coating weaknesses in your product can be an easy way to gain immediate sales, but cost the business profits in the long run. Make sure you educate the customer on the value of your product, make sure it aligns with their needs, and close the sale with a strong assurance that you can deliver.

6. Frequently survey customers for feedback

96% of dissatisfied customers won’t complain. Instead they will simply walk away, and spread experience with others. Frequently surveying customers is one of the most effective ways of strengthening your relationship with your customer. Asking current customers for feedback, and actually listening, can do more than improve your retention rate; it can make you a better business. Customer complaints give you an opportunity to solve the problem and show that you care about your product and your customer service. A great company to not only gather customer feedback, but to increase your customer recommendations is with our partner SurveyLocal (my completely unbiased opinion). Both our companies, Dominate Local and Marketburst, use this service along with SEO and social media to create a complete approach to managing your reputation.

Don’t sweat the small stuff

Remember, you’re not going to be able to save every customer. There will be times you cannot solve a problem, or even times you have to fire a customer. But customer retention management can and will increase your profits if done with care.

Social Media Marketing: Connecting Buyers and Sellers

Facebook, Twitter and LinkedIn are considered to be one of the best ways to connect, interact and reach out to friends, family and colleagues. Interestingly, marketing companies have also used this effectively to communicate messages about products, connect with future clients across the world and successfully turn leads into sales.

 

Let’s take a look at Facebook, which is a great way to keep in touch with friends, express your feelings through status updates or photos and meet new people online. In this renowned social networking website, you can market your products to many people within an economical budget. Create a Facebook group related to your product or service and invite prospects to join. Then, send targeted messages to members who are active within the group. This encourages lead generation through discussions, feedback and requests by prospective as well as existing customers. You can also join other’s Facebook groups to get in front of people starving for the knowledge, products, and services you offer. You are thereby creating a group within a group which works to your benefit.

In Twitter, your marketing strategy should be based on sending small but effective messages. You can initiate a debate or discussion by following your existing buyers. If they happen to mention anything symbolic in their tweets, you can use it to start a conversation on a business development call. You can also search for the latest trends and follow them actively on Twitter. You can get exposed to the new products entering the market, the out of fashion or stock products and general ideas that can your products or services more appealing. It will also help you find and use conversational wording so that you can provide better content when a future client is searching for your products or services. It gives you a wider space for sales prospecting on products in the social media networks.

The third most widely used social network for business associations is LinkedIn. When you start developing your requirement by joining the groups in which your clients are active, the sales prospecting increases as you are associating with more people. Ensure that your profile should give out feelers to companies or persons who show interest in your products or services. However, turning your profile into an online resume will not achieve the purpose of informing people about your company. Take the effort to get introduced to “superconnectors or influencers” as it will bring more people to your profile and spread the word about your work effectively.

Email Campaign Management: Our Team, Is Your Team

If email is not part of your digital marketing strategy, then you don’t have a digital marketing strategy. Let’s consider why you should integrate email marketing into your campaigns

Email marketing is cost effective and has a great ROI

Email marketing allows business owners to reach a large number of consumers at a rate of pennies per message. For small-business owners on a budget, this makes it a better choice than traditional marketing channels like TV, radio, or direct mail. It is estimated that for every $1 spent, $44.25 is the average return on email marketing investment (Exact Target).

Personalization

Email has the power to send one piece of content to thousands of people and still have some level of personalization. But that’s just the beginning, segmentation of your contact list allows you to separate subscribers into groups based on their title, company type, or even based on actions taken. All of these can be send highly targeted messages.

Keep customers informed

Email marketing isn’t something companies do just because they can and it’s easy. There are more than 3.2 billion email accounts today, and with 90% of people checking their email daily. Your customers are more likely to open a message from someone they are familiar with than a random person. Use this medium to update you customers about your latest services, products, software updates, trends and other useful information that will keep your customers educated, informed and happy. In the end, good communicated results in higher customer retention.

Don’t’ forget, it is also one of the few medium that people don’t walk away from. As opposed to social media posts, which disappear on average 1-2 hours before they are archived, email has to be “killed” before it is removed.

It’s easy to customize and integrate into other marketing tactics.

The versatility of email marketing is another reason marketers should keep the tactic in their marketing toolbox. Depending on the depth of the email database and the skill of the crafter, email marketing messages can range from simple to very complex. Email and social media are friends. If you’re failing to see these potential connections, you’re probably wasting great opportunities not only for growth but to establish cross platform initiatives.

Analytics

Email on the other hand has a set of solid metrics that have been the standard for years: Growth, Open Rate, Click Rate, Complaints, Unsubscribes, and you can take it from there and even track sales and revenue.

Why DominateLocal for Email?

We are an expert team of email specialists function as an extension of your marketing team to deliver your brand promises to your customers. Contact us today to setup your email marketing strategy, and start generating business today.

How to Verify Your Facebook Business Page?

The following is an excerpt from an article published by NATHAN MENDENHALL Director of Social Strategy at social media today.

If your business has a Facebook Page that’s in the ‘Local Business’, ‘Company’ or ‘Organization’ categories, you’ll want to verify your Page’s location with Facebook. This gives you a spiffy gray verification badge, makes your Page more likely to show up in Facebook Search and lets the Facebook community know that your Page is an official representation for your business or organization.

In short, if your Facebook Page has an address associated with it, it’s worth verifying it.

Read the rest of the article here.

85% of Consumers Search for Local Businesses Online. Are You Online?

When you want information about a company, where is the first place you look? If you said the Web, you’re not alone. In fact, 85 percent of consumers search for local businesses online.* If your company doesn’t have a website, you’re losing clients and income.

Many business owners don’t have the time or the knowledge to create a website. You need to be out there selling your services, not sitting in front of a computer designing a site. Let DominateLocal do it for you.

DominateLocal is a marketing agency specializing in small businesses who need the expertise of a senior marketing team but without the need of an expert full time, and in house. That means that we can not only build your entire marketing plan, but also develop the campaigns and sales tools to generate revenue for you. From SEO, social media and PR services to web design and training, we have the solution to meet your needs.

As web specialists, we offer unique solutions that others cannot. We are the only web design and development company that:

• Includes search engine optimization in the design of your website
• Can identify who potentially visited your site by name and contact information
• Can write your content as well as develop the website
• Has emergency web design ability for campaign landing pages, hacked web sites, and tight deadlines
• Will work with smaller companies and startups to discount your site design in exchange for referrals / leads or allow your site to be paid for in reasonable installments

Let us create a robust, optimized website that reaches your potential customers and showcases your company. Contact us at 972-922-9483 or info@dominatelocal.net.